Imagine a medical practice where you're not just treated, but empowered to actively manage your health and reach your well-being goals. That was the vision behind Elevate Medical, a progressive healthcare hub in Burwood, Melbourne. As I have extensive experience in building patient-centric healthcare brands, I was sought out to help build Elevate Medical’s brand from the ground up.
Facing a fragmented healthcare landscape, Elevate Medical aimed to create a comprehensive, accessible primary care hub that prioritised preventative care and patient education. I not only crafted a distinct brand identity and user-friendly experience, but also implemented strategies to break down healthcare complexity and empower patients to take charge of their health.
Elevate Medical's brand is a perfect example of showcasing how human-centered design can redefine the healthcare experience.
Client: elevatemedical.com.au
Copywriting: Emma McMillan
Illustration: Jeffrey Phillips
Website development: Bone Digital
Services:
— Brand identity
— Brand strategy
— User research
— UX/UI design
— Print design
— Signage/wayfinding design
— Project management
— Brand strategy
— User research
— UX/UI design
— Print design
— Signage/wayfinding design
— Project management
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/6d9467de-27e0-4a20-af3e-971694c63364_rw_1920.jpg?h=d6092ddae8889f5bada2f4cfe6ccde51)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/c09203b1-5997-4902-8019-a7079e51822a_rw_1200.jpg?h=86b7097d5253f52790024d6da6f7db1b)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/fc02779d-e7da-47c2-9b29-639252c58ec2_rw_1200.jpg?h=7b7a60430618ef229f8896e1c89d2182)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/e51aacb2-de2d-41fb-8107-fcbfe042ecd6_rw_1920.jpg?h=77dbdaf32acb1079e80e918cd6a7053b)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/84e53771-2113-487a-a2af-de05e066e1af_rw_1920.jpg?h=ad4975d0796d645c4320f9f6710e8ffb)
Website UX/UI design
Wireframing
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/bacc717d-a6d2-464e-b414-203a84208141_rw_1920.jpg?h=4d96c835309bb59b2e6f66e09fe418a1)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/00c09e0e-edf9-4cd7-89d5-29427e1c3546_rw_1920.jpg?h=c2b49a167238411163bc0aae3070675d)
High-fidelity designs
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/028ee7c9-9fc2-49f0-a1ef-328089cfc406_rw_1920.jpg?h=98df3e9ca0949176592b18a0ea0f12a4)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/fb1d0da8-3a8d-4ac4-9ed7-352c6a212c53_rw_1920.jpg?h=f64305b8827bbd86750eadb875baa875)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/73f7e5ab-a9bd-472c-a42d-0bbb5feaac68_rw_1920.jpg?h=585ee6ea728198f303b5b42ffabd301d)
![](https://cdn.myportfolio.com/c1213ce6f095d8c988acf2e3a6e4b0bc/05f7c8b0-be94-4d04-82ca-14f6fb170d22_rw_1920.jpg?h=204ab8d9fb4d1939bd819740717d121e)
Live website